Reviews > Food & Restaurants > Grocery & Supermarkets > Lidl
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Lidl Review

Brand popularity

5.0 - Extremely popular brand

eCommerce rating

4.8 - 10 e-commerce features offered

Payment options

3.6 - 11 ratings - expand
Google Pay 5.0 - 1 rating View & discuss
Cryptocurrency payments 3.0 - 1 rating View & discuss
Shop Pay 2.0 - 1 rating View & discuss
Alipay 3.0 - 1 rating View & discuss
Venmo 3.0 - 1 rating View & discuss
Meta Pay 2.0 - 1 rating View & discuss

Shipping & returns policies

2.4 - 7 ratings - expand
Free shipping 2.0 - 1 rating View & discuss
International shipping 2.0 - 1 rating View & discuss
Gift wrapping 2.0 - 1 rating View & discuss

Coupons & discounts

2.0 - 5 ratings - expand
Competitor coupons 3.0 - 1 rating View & discuss
Newsletter coupons 1.0 - 1 rating View & discuss
Price adjustment 1.0 - 1 rating View & discuss

Customer-specific discounts

2.1 - 10 ratings - expand
AARP discounts 1.0 - 1 rating View & discuss
Frontline worker discounts 2.0 - 1 rating View & discuss
Nurse discounts 1.0 - 1 rating View & discuss
Government worker discounts 3.0 - 1 rating View & discuss
AAA discount 2.0 - 1 rating View & discuss

Financing options

2.0 - 14 ratings - expand
Layaway programs 3.0 - 1 rating View & discuss
Bread financing 1.0 - 1 rating View & discuss
Klarna financing 1.0 - 1 rating View & discuss
Sezzle financing 3.0 - 1 rating View & discuss
Snap Finance 1.0 - 1 rating View & discuss
Four financing 1.0 - 1 rating View & discuss
Shop Pay Installments 3.0 - 1 rating View & discuss
ViaBill financing 1.0 - 1 rating View & discuss
Apple Pay Later financing 5.0 - 1 rating View & discuss

Company values, ethics & policies

0.0 - 0 ratings

Customer service & brand

2.8 - 4 ratings - expand
Outlet stores 1.0 - 1 rating View & discuss
Contact information 5.0 - 1 rating View & discuss
Wholesale purchasing 2.0 - 1 rating View & discuss

Privacy policy & data security

0.0 - 0 ratings

Loyalty, rewards & partnership programs

4.3 - 3 ratings - expand
Influencer marketing 5.0 - 1 rating View & discuss

Seasonal sales & events

0.0 - 0 ratings

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Lidl Review: Lidl Pros & Cons

Lidl (lidl.de) is a very popular grocery & supermarket which competes against other grocery & supermarkets like Instacart, Safeway, Thrive Market, Kroger and Meijer. Based on our in-depth Lidl review, when compared to its competitors, Lidl is a mid-range performing brand within its category. Read the full Lidl.de review below for more details.

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Knoji has 58 Lidl reviews and ratings as of July 17, 2026. Knoji editors and the Knoji shopper community have reviewed Lidl and compared it against 3,199 top grocery & supermarkets brands, reviewing Lidl based on product and store features. Knoji reviews and ranks Lidl.de and other grocery & supermarkets based on how many features each offers and based on a 5-star rating scale. Based on these factors and 58 Lidl reviews, Lidl earns an overall score of 4.1 out of 5.0 points. Lidl offers 10 total features. Lidl's review score is also boosted by the fact that it is a popular brand with good recognition among consumers.

lidl.de
Rated 4.1 - 58 ratings
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About Lidl

Lidl is a large grocery & supermarkets company operating the e-commerce site lidl.de. Lidl sells its products and services in the grocery & supermarkets industry. Lidl is a less active brand when it comes to discounting and offering coupons. Lidl has a mix of reviews among shoppers on Knoji, with 58 ratings and an average rating of 2.6 stars. Lidl scores very well compared to other brands in the grocery & supermarkets industry, providing 10 e-commerce features to better serve its customers.

Lidl's Review Scorecard

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